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Full Circle

The beverage industry has a long-standing commitment to the environment.  We’ve invested millions of dollars in sustainability by using fully recyclable packaging, reducing the amount of plastic used to make our packaging, building energy efficient bottling plants and supporting comprehensive curbside recycling programs.

Now, with our new Full Circle Plan, the beverage industry is taking its commitment to the next level.  Full Circle is a comprehensive program to reinvigorate recycling across the country.  Unveiled at the National Conference of State Legislatures’ 2008 Legislative Summit in New Orleans, the initiative aims to foster industry innovation and boost consumer participation.

With this environmental initiative, our industry seeks to:

  • INNOVATE: Our industry is committed to using 100 percent recyclable containers, and will continue to innovate with package engineering.
  • ACTIVATE: Our industry is researching and supporting community programs that make recycling more convenient for consumers to increase recycling rates across the country.
  • MOTIVATE: Our industry is using its sophisticated marketing capabilities to encourage consumers to recycle.

We know that recycling programs are the most cost-efficient and effective way to recycle all recyclables, not just beverage containers.  While our industry works to minimize packaging and support access to recycling programs, consumers can do their part to ‘Think Inside the Bin’ by putting their empty bottles and cans in a recycling bin.

We’re doing our part so consumers can do theirs.  Together, we can make a difference for our environment one bottle and can at a time.